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Project details
- Buckleitup Store
- Shopify
- SEO & SMM
- Optimization, Product SEO, Shopify Meta Structure, Social Branding
- Fashion Accessories, Handcrafted Products, Lifestyle
Value:
$2K
Overview
Buckleitup is a modern fashion-forward e-commerce brand offering handcrafted accessories infused with vibrant colors and traditional artistry. From embroidered fabric straps to unique add-ons for daily wardrobes, the brand focuses on blending heritage craftsmanship with contemporary style. The founder’s passion for fabric and creative fashion laid the foundation for this vibrant store. Oshin Web Solution was brought on board to boost Buckleitup’s organic visibility, increase product discoverability, and engage a creative audience on social media.
Objectives
✔ Drive organic traffic by optimizing for niche keywords related to crossbody straps, custom bag accessories, and handmade fashion
✔ Strengthen product-level SEO across Shopify’s structure with clean meta tags and schema
✔ Build an aesthetic and authentic presence on Instagram and Facebook, aligning with the brand’s vibrant identity
✔ Increase engagement with creatives, fashion lovers, and bag stylists through consistent content and storytelling
✔ Elevate brand authority and trust through regular content marketing and user interaction
Marketing Highlights
✔ SEO optimization of product pages for high-intent keywords like crossbody straps replacement, designer bag straps, custom handbag strap, and cotton bag strap
✔ Improved Shopify on-page SEO with clean URL slugs, optimized ALT tags, and structured product data
✔ Developed a dynamic content strategy for Instagram showcasing real customer usage, styling tips, and product close-ups
✔ Created scroll-stopping reels, carousel posts, and stories to highlight the hand-dyeing and tailoring process
✔ Implemented targeted hashtag campaigns like #StyleItWithBuckleitup and #HandcraftedInStyle to reach fashion-savvy users
✔ Launched themed content weeks (e.g., “Strap Styling Sundays”) to promote recurring engagement and sharing
✔ Consistently monitored social insights and Shopify analytics to refine SEO and social strategy
Results
✔ Ranked on page 1 of Google for core search terms like crossbody straps replacement and custom bag straps online
✔ Achieved a 65% boost in organic traffic over the first 3 months
✔ Increased social engagement by 70%, with a steady rise in saves, shares, and user-generated content
✔ Grew Instagram follower base by 40% through authentic branding and niche content
✔ Helped position Buckleitup as a go-to brand for curated, artistic fashion accessories among a niche audience
