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Project details
- Indian Laces and Fabric
- Shopify
- SEO, PPC & SMM
- SEO Optimization, Google Ads Strategy, Product Targeting, Social Content Planning, Creative Design, Campaign Analytics
- Textile, Fabrics & Traditional Indian Accessories
Value:
$3K
Overview
Indian Laces and Fabric is a premium online store known for its vast collection of high-quality traditional Indian fabrics and accessories. With products ranging from Brocade and Silk Fabrics to Zardozi Laces, Trims, Appliqués, and various types of hand and machine embroidery, the brand celebrates Indian craftsmanship in its purest form. The client partnered with Oshin Web Solution to strengthen their digital presence, drive targeted sales through PPC, grow organic visibility through SEO, and build consistent engagement via social media.
Objectives
✔ Improve organic visibility by optimizing high-volume, intent-driven keywords across product categories
✔ Drive product-specific sales through strategic Google Search and Shopping Ads
✔ Showcase India’s rich textile heritage on social media with consistent branding and engagement
✔ Reach both domestic and international buyers seeking authentic handcrafted materials
✔ Increase traffic, improve conversions, and build lasting brand trust through digital storytelling
Marketing Highlights
✔ Optimized core pages for keywords like brocade fabrics, zardozi borders, silk hand block prints, beaded trims, and more
✔ Restructured metadata, URLs, and content hierarchies for better indexing and crawlability
✔ Executed high-performing Google Ads campaigns with product feed optimization and dynamic remarketing
✔ Created targeted ad groups for embroidery, cotton silk, and patchwork trims, reducing cost per click and increasing ROI
✔ Developed a content calendar for Instagram and Facebook, highlighting collections, process videos, cultural posts, and designer inspiration
✔ Designed visually engaging posts and reels with customer testimonials, DIY tips, and behind-the-scenes glimpses
✔ Engaged with the crafting and fashion community to foster trust and loyalty through regular comments, DMs, and story polls
✔ Monitored traffic, engagement, and ad conversions using Google Analytics, Meta Insights, and campaign dashboards
Results
✔ Achieved top-page rankings for niche search terms like Indian embroidery trims, hand block printed silk, and beaded appliqués
✔ Increased organic traffic by 75% within the first 4 months of implementation
✔ Improved conversion rates by 2.3x through optimized product ads and better landing experiences
✔ Grew Instagram engagement by over 60%, expanding brand presence among designers and fabric buyers globally
✔ Positioned Indian Laces and Fabric as a trusted global supplier of premium, authentic Indian textiles and accessories
