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Project details
- Japan Zone Store
- Shopify
- SEO & SMM
- Keyword Research, On-Page Off-Page SEO, Technical SEO, Content Strategy, Social Media Planning, Brand Engagement, Performance Tracking
- Japanese Fashion & Lifestyle
Value:
$2K
Overview
Japan Zone Store is a leading online retailer offering authentic Japanese fashion, footwear, and traditional lifestyle products. The store needed a strong digital marketing partner to improve its organic visibility and maintain an engaging social media presence across platforms. Oshin Web Solution was brought on board to lead SEO improvements and manage the brand’s social media identity with a consistent growth strategy.
Objectives
✔ Improve organic search visibility and keyword rankings for targeted Japanese lifestyle products
✔ Increase traffic and conversions through well-structured SEO
✔ Develop and manage a consistent, authentic brand voice across social media platforms
✔ Grow the follower base and boost engagement with culturally inspired content
✔ Track user behavior and refine strategies using analytics tools
Marketing Highlights
✔ Conducted deep keyword research to target niche segments like jikatabi shoes, happi coats, and Japanese interior goods
✔ Optimized all major product categories and pages with SEO-rich titles, meta descriptions, image alt texts, and internal linking
✔ Improved technical SEO by fixing page speed issues, mobile usability, and URL structure
✔ Developed an editorial calendar for weekly blog posts, improving site authority and long-tail keyword performance
✔ Managed Instagram and Facebook pages, aligning visuals and captions with Japanese culture themes
✔ Designed and scheduled seasonal promotions, product highlights, and user-engaging posts (reels, polls, product demos)
✔ Engaged regularly with followers through comments, messages, and story interactions to build community
✔ Used Google Analytics and Meta Insights to monitor performance and adjust campaigns monthly
Results
✔ Boosted organic traffic by 70% within 4 months, with multiple keywords ranking on page 1
✔ Increased product page impressions and click-through rates significantly via structured metadata and optimized visuals
✔ Built a visually consistent social feed, improving Instagram and Facebook engagement by 55%
✔ Grew the store’s social following and brand trust in niche Japanese culture communities
✔ Established Japan Zone Store as a reliable global destination for traditional and modern Japanese goods
