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Project details
- Kingaroy Chiropractic & Wellness
- Healthcare & Wellness
- SEO On-Page, Off-Page, Keyword Research, GMB Profile Optimization, Content Strategy, Link Building
- SEO Strategy & Optimization
Value:
$1K
Project Information
Kingaroy Chiropractic Centre is a trusted healthcare clinic in Queensland, Australia, offering personalized chiropractic care focused on spinal health and holistic wellness. With a mission to help patients live pain-free, the clinic provides expert chiropractic adjustments and tailored wellness programs.
Project Goals
The client partnered with us to improve their local visibility on Google, attract more organic traffic from the Kingaroy and surrounding areas, and generate consistent appointment bookings through non-paid channels.
Our SEO Strategy
✅ Website Audit & Keyword Research
- Conducted a full SEO audit to identify on-page issues
- Researched geo-targeted keywords like Kingaroy chiropractor, chiropractic clinic in Kingaroy, and back pain treatment Kingaroy
✅ On-Page Optimization
- Optimized meta tags, header tags, and service page content
- Implemented internal linking structure and image alt tags for better crawlability
✅ Local SEO Improvements
- Optimized Google Business Profile with accurate business info, service categories, and regular updates
- Created local landing pages targeting specific chiropractic services for better relevance
- Built citations and directory listings to improve local authority
✅ Content Creation
- Published blog content targeting common chiropractic concerns and wellness topics
- Included FAQs and schema markup to enhance rich snippets in search results
✅ Link Building
- Acquired high-quality backlinks through local business listings and niche directories
- Published guest posts on relevant health and wellness blogs
- Built authority through contextual backlinks and chiropractor-focused resources
- Ensured a natural anchor text strategy to avoid penalties
Results
- Improved keyword rankings for high-intent local search terms
- Increased organic traffic and call-to-action clicks from the Kingaroy region
- Enhanced visibility in Google Maps and local 3-pack results
