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Project details
- Luli Bebé
- Shopify
- Digital Marketing
- Keyword Research, On-Page & Technical SEO, Google Ads Campaigns, Meta Ads Strategy, Instagram Growth, Creative Ad Design, Social Media Strategy
- Luxury Bags & Accessories
Value:
$5K
Overview
Luli Bebé is a premium baby bag brand based in the U.S., offering a stylish collection of diaper bags, travel sets, and accessories designed for modern moms. They partnered with Oshin Web Solution to boost their digital presence and drive targeted traffic through a full-stack digital marketing strategy focused on SEO, paid media, and social media engagement.
Objectives
✔ Improve organic visibility through technical and on-page SEO enhancements
✔ Drive qualified traffic and conversions through Google Ads (PPC) campaigns
✔ Boost brand awareness and sales with Facebook and Instagram Ads
✔ Build a consistent and engaging social media presence
✔ Increase ROI and customer retention with data-driven ad performance optimization
Marketing Highlights
✔ Conducted in-depth keyword research and optimized product/category pages for high-converting search terms
✔ Improved technical SEO (site structure, speed, mobile-friendliness, meta tags)
✔ Ran targeted Google Ads campaigns focused on branded bags, travel sets, and retargeting for cart abandoners
✔ Created and optimized Facebook & Instagram ad campaigns featuring carousel ads, lifestyle visuals, and seasonal promotions
✔ Managed Instagram content strategy, including branded visuals, reels, stories, and influencer collaborations
✔ Built a consistent social media calendar with scheduled posts, hashtags, and engagement campaigns
✔ Monitored analytics via Google Analytics, Meta Business Suite, and Shopify dashboards to continually refine ad performance
Results
✔ Increased organic traffic by 65% within 3 months through strategic SEO
✔ Achieved 4.2x ROAS (Return on Ad Spend) from Facebook and Instagram ad campaigns
✔ Boosted monthly revenue through PPC with highly targeted search and shopping ads
✔ Grew Instagram follower base by 38%, with improved engagement rates
✔ Enhanced Luli Bebé’s online authority and brand trust through cohesive, cross-platform management
