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Project details
- Paul Metzger Law
- Legal Services (U.S.-based)
- WordPress
- SEO Onpage, SEO Offpage, Keyword Research, Link Building
Value:
$800
Overview
Paul Metzger Law is a professional law firm based in the United States that specializes in estate planning, probate, and elder law. The client approached us to enhance their online presence and improve search visibility to attract more qualified leads organically.
Objectives
✔ Improve rankings for high-intent keywords such as “estate planning attorney,” “probate lawyer,” and “elder law expert.”
✔ Increase organic website traffic from local and statewide audiences.
✔ Enhance local visibility through Google Business Profile optimization.
✔ Build domain authority with quality backlinks from legal and regional websites.
✔ Improve on-site user experience and engagement metrics to support SEO.
Key Contributions
✔ Technical SEO Audit & Fixes: Resolved crawl errors, optimized site speed, and implemented structured data for legal services.
✔ On-Page SEO Optimization: Reworked meta tags, headings, and content hierarchy on key service pages for SEO compliance and better UX.
✔ Local SEO Execution: Managed and optimized Google Business Profile, built local citations, and implemented schema markup for local business.
✔ Content Strategy: Created and published legal blog posts tailored to audience queries, improving topical relevance and long-tail keyword reach.
✔ Backlink Building: Secured contextual backlinks from law blogs, local directories, and legal resource sites to boost credibility.
Results Achieved
✔ 120%+ increase in organic search traffic within the first 4 months.
✔ Top 3 rankings on Google for several practice area keywords in the client’s region.
✔ Improved click-through rate (CTR) on targeted landing pages through optimized meta titles and descriptions.
✔ Boosted local visibility, leading to a consistent rise in phone call and contact form conversions.
✔ Strengthened domain authority, laying the foundation for scalable long-term SEO growth.
