Project details
- STAE Collective
- Shopify
- Shopify E-commerce Development
- Shopify Theme Customization, UX/UI Design, Mobile Optimization, Speed Optimization, Collection & Product Structuring
- Sustainable Fashion, Ethical Clothing, Apparel
Overview
STAE Collective is an ethical fashion brand committed to creating timeless, sustainable wardrobe essentials for the conscious consumer. Their mission is to redefine fashion with a focus on slow, sustainable, and circular clothing practices. The aim of this project was to build a minimalist, modern Shopify store that not only looked elegant but also reflected the brand’s core values of transparency, sustainability, and style.
Oshin Web Solution successfully crafted a custom Shopify storefront that highlights the brand’s sustainable collections, while ensuring smooth navigation, strong visual storytelling, and optimal performance across all devices.
Objectives
✔ Develop a clean and minimal Shopify interface to match the brand’s aesthetic
✔ Highlight the brand’s values around sustainability and circular fashion
✔ Structure the site to support seasonal drops and limited collections
✔ Enable easy filtering by size, collection, and type for seamless shopping
✔ Optimize for fast loading speeds and mobile responsiveness
Development Highlights
✔ Customized Shopify theme to reflect a sophisticated and modern fashion layout
✔ Structured product pages with detailed material, care, and fit information
✔ Integrated “Back in Stock” notifications and pre-order options for limited items
✔ Designed dynamic collection pages for New Arrivals, Best Sellers, and Core Staples
✔ Embedded sustainability messaging throughout the site with visual blocks
✔ Enhanced product photography presentation with zoom and alternate views
✔ Integrated basic SEO essentials and connected Shopify Blog to boost organic reach
Results
✔ Delivered a visually strong Shopify store that resonates with the eco-conscious buyer
✔ Boosted user engagement through storytelling, clean UI, and responsive design
✔ Enhanced product discoverability and browsing experience
✔ Created a seamless foundation for future growth, seasonal launches, and blog-driven traffic
✔ Strengthened the brand’s digital presence as a leader in sustainable fashion