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Project details
- TLC – Total Lifestyle Credit
- WordPress
- SEO
- Technical SEO, On-Page SEO, Keyword Research, Content Strategy, Local SEO, Google Analytics
- Finance / Healthcare Financing
Value:
$2K
Project Information
TLC – Total Lifestyle Credit is a leading Australian finance provider offering tailored loan solutions for medical, cosmetic, and lifestyle treatments. Despite having a strong brand and professional website, TLC faced challenges in capturing relevant organic traffic in a highly competitive financial niche. They partnered with Oshin Web Solution to strengthen their SEO strategy and improve their visibility for targeted health-related financing keywords.
Objectives
✔ Improve search rankings for primary keywords like dental loans, cosmetic surgery loans, weight loss surgery loan, and other treatment-specific financing terms.
✔ Enhance organic traffic and conversion rate from users searching for personal medical loan services across Australia.
✔ Optimize technical and on-page SEO to align with Google’s latest algorithm updates.
✔ Develop a content strategy focused on long-tail and informational queries to support user trust and authority.
✔ Increase local search visibility in key regions and cities.
Key Contributions
✔ Technical SEO Implementation: Addressed mobile responsiveness, site speed issues, crawlability errors, and structured data improvements.
✔ On-Page Optimization: Optimized title tags, meta descriptions, headers, and internal linking structure on all service pages and blog posts.
✔ Keyword Strategy: Developed a keyword plan targeting high-conversion and informational intent phrases like “ophthalmology surgery loan” and “IVF program loan.”
✔ Content Creation: Created detailed blog content and service copy for various treatment loan categories, focused on search intent and user engagement.
✔ Local SEO: Enhanced location pages to target regional search terms and optimized Google Business Profile presence.
Results
✔ Significant growth in organic visibility, with multiple treatment-specific keywords ranking on the first page of Google.
✔ Over 90% increase in organic traffic within six months.
✔ Boosted conversions through SEO-driven landing pages tailored to loan services.
✔ Improved user engagement, lowering bounce rate and increasing average session duration across key pages.
✔ Strengthened topical authority, helping TLC outperform competitors in targeted search verticals.
