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SEO Migration Services
You’ve taken the big step to migrate your website. Congratulations! Maybe it’s just a design overhaul, or perhaps something more significant — a CMS switch, a domain update, or a complete structural revamp. Whatever the case, you’ve clearly thought it through and are moving ahead to enhance user experience and gain more traffic and conversions. Sounds perfectly logical.
But what if things don’t go as planned? All the SEO groundwork you’ve laid could be affected by the speed of the new site, technical challenges, or changes in layout or structure — and suddenly, you’re watching your rankings drop. It’s not impossible. In fact, it’s very likely — unless the migration is carefully handled with SEO in mind from the very beginning.
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How we can help you!
Whether you’re a growing startup, a thriving eCommerce brand, or an established enterprise, we work closely with teams like yours to ensure a smooth SEO migration. Our strategies are tailored to protect rankings and preserve hard-earned traffic through every stage of the process.
At Oshin Web Solution, we follow a thorough and strategic process of audits, planning, and implementation to make sure your new website is something to celebrate — not regret. With extensive experience handling website migrations, our process covers every essential step to ensure your SEO remains intact.
Content Risk Audits
Your current rankings depend on multiple factors tied to your website pages — including content, structure, metadata, hierarchy, and internal linking. During a site migration, it's common for pages to get left out, altered, or reorganized in ways that harm SEO. Our content risk audits make sure your most valuable content is carried over to your new website seamlessly and strategically.
Technical Audits
Migrating to a new website is the perfect time to resolve longstanding technical issues. Our comprehensive technical audits help ensure your new site is optimized with best practices — covering everything from crawling and folder structure to internal linking and error handling. We deliver a clear checklist to your developers and support iterative fixes through staging analysis.
Redirect Mappings
One of the most critical parts of a website migration is preserving the SEO value of existing pages. If URLs change or disappear, search engines need to be shown where to find the new content. We create accurate redirect maps to connect old URLs with their most appropriate new versions — preventing dead ends and ensuring your new pages maintain SEO strength.
IA and Taxonomy Reviews
When rebuilding your website, there’s a major opportunity to improve your content structure. A well-executed rebuild helps search engines better understand your site by aligning it with topic hierarchy and intent. Our IA (Information Architecture) and taxonomy review identifies areas for improvement — whether that means refining navigation, removing clutter, or restructuring content for better SEO outcomes.
Developer Support
Technical SEO often falls apart when development choices limit how search engines interact with your content. We’ve seen it firsthand. That’s why we offer our own SEO-focused dev handbook and work directly with your team to advise on design, navigation, templates, and technical implementation. We stay involved from early planning to final rollout.
Benchmarking & Monitoring
Even with the best planning, ranking fluctuations can happen after a migration. That’s why our process includes benchmarking and continuous monitoring. We track indexed content, keyword performance, site speed, and more — both pre- and post-migration. This allows us to catch issues early and take corrective action before they impact your long-term SEO success.
We’re an SEO migration agency with 15+ digital specialists and a proven history of handling site migrations effectively to minimise any disruption.
Detailed Analysis & Migration Plan
No two migrations are exactly alike. Our in-depth questionnaire ensures we fully understand the scope and goals of your website migration, allowing us to create a clear set of deliverables designed to protect your site from traffic loss.
Structured & Proven Approach
With years of hands-on experience and awareness of evolving SEO practices, we’ve developed a thorough checklist of essential pre-migration tasks. During our audit, we collaborate closely with your development team to make sure everything meets our quality standards.
Track Record of Migration Success
Clients who choose Oshin Web Solution for SEO practices can feel confident they’re in capable hands. Through transparent communication and a strong focus on results, we consistently deliver successful migrations that preserve and strengthen rankings.
Continued Support After Launch
Going live is just the beginning. We continue with live-site technical audits, metadata checks, index and ranking monitoring, sitemap submissions, and proactive alerts for potential SEO issues — adjusting our recommendations based on real-time insights.
Our SEO specialists make sure your brand gets discovered first — combining technical know-how with smart content strategies to boost rankings and drive high-quality traffic.
Sandeep Kumar
CEO/Founder
Poonam
Project Manager
Parmodh
Senior Developer
Vikash
Senior SEO Strategist
Sukhdev
Senior SEO Strategist
Sujata
Paid Ads Expert
Ankita
Social Media Expert
Shabnam
SEO Strategist
SEO Migration Solutions for Every Type of Change
Redesigning your website often results in adjustments to internal linking and navigation structures. These changes can influence how search engines understand and prioritize your content.
A redesign may also involve refreshing your site’s content. With expert SEO migration support, you can fine-tune this content to better target relevant keywords, improve content relevance, and enhance your overall SEO performance.
Our team ensures that internal links are properly configured, the navigation is intuitive, and the on-page content remains aligned with SEO best practices to keep performance on track.
Changing your domain means all existing URLs will be different — making accurate redirection from the old domain to the new one critical to preserve your SEO value.
To help search engines reindex your site properly, we implement key steps like updating sitemaps, configuring redirects, and submitting new URLs. This ensures a smooth transition with minimal disruption.
Since a domain switch can temporarily affect your site’s authority and trust, we ensure the necessary SEO signals are sent to rebuild your reputation in the eyes of search engines.
Each content management system (CMS) comes with its own technical specifics. Transitioning to a new CMS requires setting up elements like structured data, canonical tags, sitemaps, and mobile responsiveness — all configured to support SEO.
Switching platforms can also impact site speed, user experience, and URL structure, meaning you may need to create and redirect an entirely new set of URLs.
Our SEO migration process handles all these technical challenges to maintain or improve performance, ensuring everything is implemented correctly and new URLs are mapped and redirected as needed.
Let’s talk
Connect with one of our Senior Consultants to discuss your goals and clarify the key objectives of your SEO migration.
Launch your SEO migration plan
Our SEO team will outline a tailored timeline based on your project’s requirements and propose a clear list of deliverables for both pre-launch and post-launch stages.
Relax with confidence
If any ranking drops occur, they’re typically minor and short-term. With your strategy in place, you’re well-positioned for strong and sustainable SEO results.
Thinking of moving your website? Our SEO migration FAQs cover the essentials—from preserving rankings to avoiding common pitfalls—so you can migrate with confidence and clarity.
1. What is SEO website migration and why does it matter?
SEO website migration is the process of moving your website to a new domain, platform, or structure while preserving (and ideally improving) your existing search engine rankings and traffic. If handled poorly, you risk losing visibility. If done right, you set your site up for long-term growth.
2. When should I consider migrating my website?
Common triggers include rebranding, switching CMS platforms, restructuring content, or moving to a new domain. If your website is outdated, slow, or underperforming in search, a migration might be exactly what it needs.
3. Will I lose my Google rankings during a migration?
Minor fluctuations are normal, but with careful planning—like redirect strategies, metadata retention, and crawlability checks—any dips are usually temporary. A strong SEO migration strategy ensures your rankings rebound or improve over time.
4. How long does a typical SEO migration take?
It depends on the size and complexity of your website. Simple migrations can be completed in a few weeks. Larger or ecommerce sites might take a couple of months including pre-migration audits, implementation, and post-migration monitoring.
5. Can a site migration actually boost my SEO performance?
Absolutely. A well-executed migration can enhance site speed, improve UX, and fix long-standing technical SEO issues. Combined, these upgrades can contribute to better rankings and increased organic traffic over time.
6. What are the biggest SEO risks during migration?
Common pitfalls include broken redirects, missing metadata, non-indexable pages, and crawl errors. These can lead to lost rankings or traffic drops. That’s why expert oversight is essential.
7. Should I speak to an SEO consultant before migrating?
Yes, ideally before you make any major moves. Involving an SEO professional early helps create a structured migration plan and prevents costly mistakes.
8. What does a proper SEO migration checklist include?
It covers URL mapping and redirection, sitemap updates, broken link fixes, analytics and tracking preservation, page speed audits, mobile responsiveness, and post-launch performance monitoring.
9. How much does SEO migration cost?
Pricing varies based on site complexity, number of pages, and your goals. You’ll also need to factor in development costs, hosting, and any new design work. It’s an investment that pays off when done right.
10. Can I migrate a website on my own?
Technically, yes—but it’s risky without SEO and development experience. One overlooked redirect or error can cause lasting damage. For peace of mind, it’s best to partner with a migration expert.
11. What happens after the migration is complete?
Expect a short-term adjustment period. Google will take time to re-crawl and reindex your site. During this phase, continuous monitoring, fixing 404s, and submitting updated sitemaps are key to maintaining momentum.
12. Is it really worth migrating my website?
Yes—especially if your current setup is holding you back. A strategic migration offers better performance, scalability, and SEO potential. With the right partner, the process is safe and worth the effort.
